Frequently asked questions
Should a small business hire a full-service marketing agency?
Not always. A small business may benefit from a focused starting scope, such as social support, website improvements, or lead generation, before expanding. Ask the agency to separate essential work from optional channels and explain how progress will be measured.
What should a multifamily marketing agency understand?
The agency should understand apartment communities, portfolio priorities, leasing goals, audience differences, and the relationship between campaigns and occupancy. Ask how reporting will distinguish property-level performance from broader portfolio activity.
How long does it take to rebuild search visibility?
The timeline varies with the site’s condition, competition, content needs, technical issues, and previous activity. Request an initial diagnostic, early milestones, and a clear explanation of which improvements can be measured first.
What should be included in a PPC proposal?
Look for campaign goals, audience and keyword approach, landing-page responsibilities, creative testing, account access, budget handling, conversion tracking, and reporting. Ask who makes optimizations and how poor-quality inquiries will be identified.
Do marketing agencies require a long-term commitment?
Terms vary by agency and service. Before signing, ask about the initial commitment, cancellation notice, setup work, ownership of completed assets, and what happens to campaigns or accounts if the engagement ends.